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Conference Presentation

Best Practices for Retaining and Upselling Customers

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As technology continues to commoditize, recurring service revenues are playing a prominent role in total company revenue. Defending, protecting, and optimizing these service revenue streams is critical for the continued financial health of technology companies. Julia Stegman, TSIA vice president of Service Revenue Generation, has spent the past twelve months analyzing industry performance with renewal rates and upsell rates for recurring service revenues. The results of this research indicate a wide variance in results between the highest and lowest performing companies. Julia will communicate the state of industry performance, as well as the practices deployed by companies experiencing superior business results.

Presented By:

Julia Stegman

Vice President, Research, Service Revenue Generation, TSIA

Publish Date: May 6, 2013

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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