As technology continues to commoditize, recurring service revenues are playing a prominent role in total company revenue. Defending, protecting, and optimizing these service revenue streams is critical for the continued financial health of technology companies. Julia Stegman, TSIA vice president of Service Revenue Generation, has spent the past twelve months analyzing industry performance with renewal rates and upsell rates for recurring service revenues. The results of this research indicate a wide variance in results between the highest and lowest performing companies. Julia will communicate the state of industry performance, as well as the practices deployed by companies experiencing superior business results.