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Conference Presentation

AI Driven Outcome Selling: Non-Linear Cross-functional Collaboration Is Key

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“The business value created by AI will reach $3.9T in 2022.” Gartner. At SAS we believe that Artificial Intelligence has the power to change the world and truly deliver on our Customer’s desire to deliver data driven decisions. Wherever our Customer is on their journey of using AI to transform their customer engagement, there is still a need for their AI solution partners to support them from a people, process and technology perspective. What has changed is the framework on how this support is delivered. No longer can we use the traditional route of linear handoffs between functions, but we need a dynamic, flexible and agile approach that is based on a customer journey that fits more to an infinity loop than a straight line. When you truly support a Customer at every step of their journey, you maximise their chance, and yours, at meaningful outcomes. Driving impactful outcomes results in growth in the strength and mutual investment in the partnership. In this webinar we will talk through the SAS approach to our Customer’s infinity loop relationship with us including: How we have set up our organisation to keep with the pace of technology change The importance of our culture in ensuring that the customer experience is paramount A case study to show this approach in practice

Presented By:

Sophie Ainley

Head of Customer Success, SAS UKI

Mitch Rutledge

Sales Director, Commercial Business Unit, SAS UKI

Publish Date: May 6, 2021

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