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Why TSIA > Outcomes > Advisory Workshop Success Story with Cisco

XaaS Channel Optimization

Advisory Workshop Success Story with Cisco

Watch this quick video to hear about Cisco’s experience with TSIA’s “Capabilities-Led Transformation for the XaaS Partner Channel” Advisory Services workshop, led by Anne McClelland, VP, XaaS Channel Optimization Research for TSIA.

Julia Chen, Cisco’s VP, Partner Transformation shares her story of why she thought it was important to participate in the workshop, her experience, and the impact it had on her organization.

We decided to do the capabilities-led transformation for X-as-a-Service Partner Channel Workshop because we needed an unbiased and unfiltered 360 degree view of ourselves...We needed a structured and systematic way to visit all parts of our go to market to identify legacy decisions, behaviors, systems, and processes that were preventing us from supporting X-as-a-Service more effectively.

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