About TSIA
Senior Leadership
Research Team
Advisory Board
Partner with TSIA
Diversity, Equity, and Inclusion
TSIA Giving Program
Customer Growth and Renewal
Customer Success
Education Services
Field Services
Managed Services
Professional Services
Service Offer Management
CRO Council
Support Services
XaaS Channel Optimization
XaaS Product Management
Membership
Pricing
Advisory Services
XaaS Speaking Engagements
STAR Awards
Become a Member
Resource Library
Webinars
TSIA Blog
Podcast
TSIA Books
Digital Transformation
Why TSIA
Our Data
Our Community
Outcomes
If you believe you are seeing this message in error, please let us know.
Why TSIA > Outcomes > Advisory Workshop Success Story with Cisco
Watch this quick video to hear about Cisco’s experience with TSIA’s “Capabilities-Led Transformation for the XaaS Partner Channel” Advisory Services workshop, led by Anne McClelland, VP, XaaS Channel Optimization Research for TSIA.
Julia Chen, Cisco’s VP, Partner Transformation shares her story of why she thought it was important to participate in the workshop, her experience, and the impact it had on her organization.
We decided to do the capabilities-led transformation for X-as-a-Service Partner Channel Workshop because we needed an unbiased and unfiltered 360 degree view of ourselves...We needed a structured and systematic way to visit all parts of our go to market to identify legacy decisions, behaviors, systems, and processes that were preventing us from supporting X-as-a-Service more effectively.
Cisco delivers innovative software-defined networking, cloud, and security solutions to help transform businesses, empowering an inclusive future for all.
We are the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities. Find out what TSIA can do for you.