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Meet the TSIA Research Executive


TSIA’s XaaS Channel Optimization research practice, led by Anne McClelland, vice president of xaas channel optimization research, provides our members with deep insight for accelerating partner success with as-a-service offerings.

Anne works very closely with channel and partner executives from member companies to help them evolve their channel and partner models to drive as-a-service revenue growth through focusing on initiatives like defining roles and incentives for partners, creating partner enablement programs, developing KPIs, and identifying best practices in providing partner tools.

Watch this brief video to meet Anne and hear her talk about what's happening in the marketplace with technology vendors and their partners that drove the need for this type of research in the industry. She also discusses the benefits of becoming a member of TSIA's XaaS Channel Optimization research practice.

"I have been in partner roles for the past 20 years in various vendor companies and have done a lot of start-up initiatives where I've formulated technology and ecosystem partnerships, and have also had opportunities to lead other strategic business model changes including companies' migration to XaaS."

Our thriving community of 35,000 services leaders rely on TSIA insights every day.


Interested in learning more? Talk to us about XaaS Channel Optimization membership.