As the Senior Director of Marketing and Public Relations, Melinda Hervey leads the TSIA marketing team and is responsible for developing the marketing strategy, building brand awareness, and identifying opportunities throughout the customer journey to attract new members and nurture relationships with the ones we have.
As the Senior Director of Marketing and Public Relations, Melinda Hervey leads the TSIA marketing team and is responsible for developing the marketing strategy, building brand awareness, and identifying opportunities throughout the customer journey to attract new members and nurture relationships with the ones we have.
As an experienced marketer and former marine, she has 10+ years of SaaS experience, supporting B2B, B2C, and enterprise audiences worldwide. She’s an aspirational and tactical leader who's built and led marketing teams, and will jump into the trenches to support her people.
She holds a Bachelor of Science in Marketing from California State University Northridge and a Master of Fine Arts in Advertising from the Academy of Art University in San Francisco.