Martin Dove

VP, Subscription Sales Research

Martin Dove is the vice president of subscription sales research for TSIA and brings a unique set of experiences and insights on outcome-based selling and subscription sales methodologies. In this role, he works with TSIA members to help them navigate the journey to being more outcome-based in the way they sell and to optimize their organization’s sales of subscription, or “as a service” offers, to both new and existing customers.

Martin Dove

Martin Dove Talks About Subscription Sales

Strategic Services Journey Map

Top Subscription Sales Strategic Services Engagements

  • Moving to a Supplier-Led Sales Model
  • Improving Subscription Sales Win Rates
  • Establishing a Strategy for Subscription Selling
  • Organizing for Subscription Sales
  • Optimizing Sales Management for Selling Subscription Offers
  • KPIs and Compensation Models for Subscription Selling
  • Changes to the Channel When Selling Subscriptions

Experience Our Research

Check out the most recent subscription sales resources.

Research Report

Making the Move to Outcome-Based Selling

This report will help technology sales organizations make the shift from the traditional, transactional model to outcome-based selling.

Research Report

Update: Swallowing the Fish

This report analyzes how tech companies are navigating the transformation from selling technology as an asset to selling technology as a service.

Research Report

Digging Economic Moats for XaaS Business Models

This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.