Martin Dove is the vice president of subscription sales research for TSIA and brings a unique set of experiences and insights on outcome-based selling and subscription sales methodologies. In this role, he works with TSIA members to help them navigate the journey to being more outcome-based in the way they sell and to optimize their organization’s sales of subscription, or “as a service” offers, to both new and existing customers.
Over the last 25 years, Martin has built a reputation as one of the industry’s leading experts in outcome-based selling. Prior to joining TSIA, he worked at Dimension Data, the $8B systems integrator. In this role, he was part of the global services leadership team and was responsible for sales and go-to-market functions. Martin has developed a reputation as a pragmatic sales leader with a focus on simplification and removing friction in the pursuit of sustainable performance improvement. Globally experienced, Martin has lived and worked in the USA, Europe, South Africa, Australia, and New Zealand.
Making the Move to Outcome-Based Selling
This report will help technology sales organizations make the shift from the traditional, transactional model to outcome-based selling.
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Update: Swallowing the Fish
This report analyzes how tech companies are navigating the transformation from selling technology as an asset to selling technology as a service.
Digging Economic Moats for XaaS Business Models
This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.
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