Martin Dove

VP, Subscription Sales Research

Martin Dove is the vice president of subscription sales research for TSIA. In this role, he works with TSIA members to help optimize their organization’s sales of subscription, or “as a service” offers, to both new and existing customers.

Martin Dove

Martin Dove Talks About Subscription Sales

Strategic Services Journey Map

Top Subscription Sales Strategic Services Engagements

  • Moving to a Supplier-Led Sales Model
  • Improving Subscription Sales Win Rates
  • Establishing a Strategy for Subscription Selling
  • Organizing for Subscription Sales
  • Optimizing Sales Management for Selling Subscription Offers
  • KPIs and Compensation Models for Subscription Selling
  • Changes to the Channel When Selling Subscriptions

Experience Our Research

Check out the most recent subscription sales resources.

Research Report

Making the Move to Outcome-Based Selling

This report will help technology sales organizations make the shift from the traditional, transactional model to outcome-based selling.

Research Report

Update: Swallowing the Fish

This report analyzes how tech companies are navigating the transformation from selling technology as an asset to selling technology as a service.

Research Report

Digging Economic Moats for XaaS Business Models

This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.