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Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.
During her career as a global partner and channels executive, Anne has built new partner organizations from the ground up, driven revenue from new partner communities, and launched programs and tools to support these partner efforts. She has worked in various partner channel roles in a diverse set of companies including Blue Prism, Cisco, Red Hat, Microsoft, and IBM.
Anne is a regular contributor to the TSIA blog on the topics of channel partners, XaaS channel optimization, XaaS, and partner ecosystem.
The State of XaaS Partner Channel Optimization: 2023
This document shatters myths around channel partners in XaaS and lays out the sequential steps vendors must take to deliver partner success in XaaS.
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The XaaS Growth Multiplier
This paper makes the case for understanding the XaaS model and its implications for partners and the XaaS vendor’s business growth.
Hearing the Voice of the Partner Channel
Better facilitate partner success in XaaS with data from TSIA’s recent Voice of the Partner Channel Survey.
R3 Poll Results: Partner Incentives for XaaS Offers
This Data View contains results from the Partner Incentives for XaaS Offers R3 Poll.
Managed Service Provider Partner Program Excellence
Join us to hear about the challenges faced, lessons learned, and approaches employed that yield the best results for MSPs in partner programs.
Can Partners Survive the XaaS Transformation? Vendors Must Face the Partner Para
Partners are moving to XaaS in droves due to the technology landscape shift from a product-centric sales culture to an as-a-Service customer . . .
R3 Poll Results: Progress of the Partner-Vendor XaaS Evolution
This report highlights findings from the 2022 R3 Poll, "Progress of the Partner-Vendor XaaS Evolution."
Blind Spots: The Impact of XaaS on Partners
A Partner Parallax occurs when vendors fail to see XaaS transformation from a partner’s point of view. This paper outlines a framework to correct that
2021 Customer Success Delivered via Partners Survey: Key Findings Deck
This data view provides results and identifies key findings and takeaways from TSIA's Customer Success Delivered via Partners research study.
The State of XaaS Partner Channel Optimization 2022
Join us to learn four steps to assure a successful XaaS transition for partners, which step partners are struggling with, and how vendors can help.
XaaS Channel Optimization Partner Resource Guide
This quick-reference guide provides XaaS Channel Optimization members with a resource for their partners to easily access helpful TSIA content.
The State of XaaS Partner Channel Optimization: 2022
This report gives practical steps and advice based on TSIA’s research to help partners drive successful XaaS transformations.