Anne McClelland

VP, XaaS Channel Optimization Research

Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works with closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.



Anne McClelland

Anne McClelland Talks About XaaS Channel Optimization

Strategic Services Journey Map

Top XaaS Channel Optimization Engagements

  • Defining roles and incentives for partners in sales of technology offers
  • Developing KPIs for evaluating partners selling and delivering XaaS offers
  • Identifying best practices in providing partner marketplaces
  • Defining the role of partners vs. the direct vendor teams in the LAER engagement model
  • Designing a channel strategy for XaaS offers
  • Defining compensation model options for the channel