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Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.
During her career as a global partner and channels executive, Anne has built new partner organizations from the ground up, driven revenue from new partner communities, and launched programs and tools to support these partner efforts. She has worked in various partner channel roles in a diverse set of companies including Blue Prism, Cisco, Red Hat, Microsoft, and IBM.
Anne is a regular contributor to the TSIA blog on the topics of channel partners, XaaS channel optimization, XaaS, and partner ecosystem.
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R3 Poll Results: Progress of the Partner-Vendor XaaS Evolution
This report highlights findings from the 2022 R3 Poll, "Progress of the Partner-Vendor XaaS Evolution."
Blind Spots: The Impact of XaaS on Partners
A Partner Parallax occurs when vendors fail to see XaaS transformation from a partner’s point of view. This paper outlines a framework to correct that
2021 Customer Success Delivered via Partners Survey: Key Findings Deck
This data view provides results and identifies key findings and takeaways from TSIA's Customer Success Delivered via Partners research study.
The State of XaaS Partner Channel Optimization 2022
Join us to learn four steps to assure a successful XaaS transition for partners, which step partners are struggling with, and how vendors can help.
XaaS Channel Optimization Partner Resource Guide
This quick-reference guide provides XaaS Channel Optimization members with a resource for their partners to easily access helpful TSIA content.
The State of XaaS Partner Channel Optimization: 2022
This report gives practical steps and advice based on TSIA’s research to help partners drive successful XaaS transformations.
The Evolution of the Distributor in an XaaS World
Fireside chat on the migration from sales of traditional products and perpetual licenses to consumption and cloud based “as-a-Service” subscriptions.
Digitally Enabled Partnering
As customers are expecting a digital customer experience, partners also are expecting a digital partner experience. What does this mean to technology . . .
Service Provider Resellers Insights
Global research report of small service provider reseller partners, their growth plans, and challenges and needs of vendors and distributor partners.
Effectiveness of Partner Sales and Marketing Investments for XaaS
A look at which investments vendor companies are making that will drive XaaS revenue growth and customer lifetime value with and through partners.
Moving from Traditional Partner Programs to Partner Success with XaaS
Join the discussion on the migration of partner programs and enablement to help partners financially thrive in XaaS.
Virtual Summit: Energizing the Full LAER Lifecycle Through Partners
Get insights into concrete and proven steps you can take to drive partner-driven incremental revenue and overall growth for your company – right now.