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Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.
During her career as a global partner and channels executive, Anne has built new partner organizations from the ground up, driven revenue from new partner communities, and launched programs and tools to support these partner efforts. She has worked in various partner channel roles in a diverse set of companies including Blue Prism, Cisco, Red Hat, Microsoft, and IBM.
Anne is a regular contributor to the TSIA blog on the topics of channel partners, XaaS channel optimization, XaaS, and partner ecosystem.
Why Partners Must Face the Fish in an XaaS World
Get insight into why partners need to make the shift to “as-a-Service” models and learn practical ways to make the transition as smoothly as possible.
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Partnering Models for XaaS
In this report, partner classification systems are identified that solve partner management, partner incentives, and partner value measurement issues.
2020 XaaS Partner Ecosystem Trends and Directions Survey
Emerging pacesetter practices in the partner channel ecosystem of XaaS.
Optimizing Channel Revenues in the XaaS World
Learn new capabilities required for channel partners to sell and deliver subscription-based offers.
The Building Blocks for an XaaS Partner Framework
This 45-minute webinar will provide insights to help technology providers craft their XaaS partner strategy.
XaaS Partner Management
Insights to help technology providers craft their XaaS partner strategy.
Slides | Using Your Pitstop to Assess Channel Capabilities for XaaS
Assure alignment and preparedness to drive world-class partner channel LAER congruence to grow their XaaS business.
XaaS Channel Optimization | Using Your Pitstop to Assess Channel Capabilities fo
Companies are in the midst of assessing their internal alignment, capabilities, incentives, partner enablement, and their management and operational . . .
The Evolution of Partner Trends in XaaS
Emerging practices in the development of healthy partner ecosystems surrounding as-a-service offerings.
Using Your Pitstop to Assess Channel Capabilities for XaaS
This session will cover the capabilities to assess to assure alignment, preparedness, and growth.
The State of XaaS Channel Optimization 2020
This webinar will include coverage of critical issues the vendor partner channel faces around COVID-19 and how to survive this economic reset.
The State of XaaS Channel Optimization: 2020
This paper shares the 2020 research agenda for TSIA’s XaaS Channel Optimization practice and current and future business challenges in this area.
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