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Anne McClelland

VP, XaaS Channel Optimization Research

Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.

Top XaaS Channel Optimization Advisory Engagements

  • The Channel in a XaaS World
  • The Journey to XaaS Partner Readiness
  • The Partner Channel: Past, Present, and Future
  • The State of the Industry and the Case for Transformation
  • Emerging Economic Engines for Technology Partners
  • XaaS Channel Strategy
  • The Capabilities-Led Transformation for the XaaS Channel

Research and Webinars

Check out the most recent XaaS Channel Optimization resources.


Virtual Summit: Energizing the Full LAER Lifecycle Through Partners

Get insights into concrete and proven steps you can take to drive partner-driven incremental revenue and overall growth for your company – right now.


Panel | Diversity in the Channel

Join Channel Leaders who are champions for diversity and are helping raise others up through the ranks. This will be an energizing and interactive . . .


Accelerate Your Partner Community to Deliver Customer Success

Scaling customer success is a top business challenge.  Many companies are looking to their partner community to help scale their organization.  What . . .


Helping Partners Transform Their Business Models to XaaS (sponsored by BluLogix)

One of the biggest concerns in the technology marketplace is the fact important partners may not be able to transition to the new XaaS business . . .

Research Report

Evolving Economic Engines of the Partner Ecosystem

This report looks at what the shift to XaaS offers means to the channel and how they can make money in this new world order.


Partner Inclusion: Generating Action Towards Equity in the Partner Ecosystem

Join this session to hear about the strategy and steps you can take within your own organization to drive equity within the partner ecosystem.

Research Report

Outcome Selling with Partners Survey Readout

TSIA member survey to determine how companies selling technology subscriptions through partners are progressing on an outcome sales approach.

Research Report

Best Practices for Selling XaaS Offers through the Channel

This paper focuses on best practices related to selling XaaS offers with the channel.


The Hot Spots for the Partner Channel XaaS Evolution in 2021

In this state of XaaS Partner Channel Optimization webinar, we’ll discuss new ways vendors are leaning on partners to deliver more value to customers.

Research Report

The State of XaaS Partner Channel Optimization 2021

The impact of value realization and business outcomes sales and adoption approaches that vendors leverage with their partner channel ecosystem.


Driving Subscription Upsell and Cross-Sell Through Channel Partners

Join us to learn how to move your channel into a lifecycle sales cadence to drive more recurring revenue off your base of ARR.


Why Partners Must Face the Fish in an XaaS World

Get insight into why partners need to make the shift to “as-a-Service” models and learn practical ways to make the transition as smoothly as possible.