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Anne McClelland

VP, XaaS Channel Optimization Research

Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.



Top XaaS Channel Optimization Advisory Engagements

  • The Channel in a XaaS World
  • The Journey to XaaS Partner Readiness
  • The Partner Channel: Past, Present, and Future
  • The State of the Industry and the Case for Transformation
  • Emerging Economic Engines for Technology Partners
  • XaaS Channel Strategy
  • The Capabilities-Led Transformation for the XaaS Channel
 
 
 

Research and Webinars

Check out the most recent XaaS Channel Optimization resources.


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Data View

R3 Poll Results: Progress of the Partner-Vendor XaaS Evolution

This report highlights findings from the 2022 R3 Poll, "Progress of the Partner-Vendor XaaS Evolution."

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Research Report

Blind Spots: The Impact of XaaS on Partners

A Partner Parallax occurs when vendors fail to see XaaS transformation from a partner’s point of view. This paper outlines a framework to correct that

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Data View

2021 Customer Success Delivered via Partners Survey: Key Findings Deck

This data view provides results and identifies key findings and takeaways from TSIA's Customer Success Delivered via Partners research study.

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The State of XaaS Partner Channel Optimization 2022

Join us to learn four steps to assure a successful XaaS transition for partners, which step partners are struggling with, and how vendors can help.

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Recommended Practice

XaaS Channel Optimization Partner Resource Guide

This quick-reference guide provides XaaS Channel Optimization members with a resource for their partners to easily access helpful TSIA content.

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Research Report

The State of XaaS Partner Channel Optimization: 2022

This report gives practical steps and advice based on TSIA’s research to help partners drive successful XaaS transformations.

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The Evolution of the Distributor in an XaaS World

Fireside chat on the migration from sales of traditional products and perpetual licenses to consumption and cloud based “as-a-Service” subscriptions.

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Digitally Enabled Partnering

As customers are expecting a digital customer experience, partners also are expecting a digital partner experience. What does this mean to technology . . .

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Data View

Service Provider Resellers Insights

Global research report of small service provider reseller partners, their growth plans, and challenges and needs of vendors and distributor partners.

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Research Report

Effectiveness of Partner Sales and Marketing Investments for XaaS

A look at which investments vendor companies are making that will drive XaaS revenue growth and customer lifetime value with and through partners.

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Moving from Traditional Partner Programs to Partner Success with XaaS

Join the discussion on the migration of partner programs and enablement to help partners financially thrive in XaaS.

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Virtual Summit: Energizing the Full LAER Lifecycle Through Partners

Get insights into concrete and proven steps you can take to drive partner-driven incremental revenue and overall growth for your company – right now.