Why Partners Must Face the Fish in an XaaS World

Partners have the traditional, transaction model down pat. But how do they move into the unknown? Into the belly of the beast? All of the XaaS transformations are happening at a more rapid pace than ever before. How do they dive into the “as-a-Service'' models that are becoming the predominant technology consumption mode of operation for most customers today?

Join Anne McClelland, TSIA’s VP, XaaS Channel Optimization Research, for this 45-minute webinar to learn more about how Partners can get into, through, and out of the “Fish” as smoothly as possible and how technology vendors can help them. You’ll also hear about practical ways to “squish the fish” and reduce the pain of this required technology sales and services business model transformation.

Key takeaways will include:

• With the context of accelerating trends due to COVID-19 and the economic recession, understanding how vendors and their partners can find opportunities for growth.
• Rethinking partner segmentation in light of this XaaS acceleration.
• Getting in the partners’ shoes to structure attractive and innovative relationships.
• Looking at the complete customer lifecycle when it comes to partner engagement opportunities within XaaS.