On Demand Webinar

What Usage Analytics Reveals About Customers to Drive Growth

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In a cloud and B4B economy, measuring and guaranteeing consumption across the customer lifecycle is required for success. Gone are the days when you paid for a technology asset up front. Today, customers now expect to receive ongoing value from their services in the cloud based on value derived from their per-user or monthly fee and shifts the risk from the technology buyer to the technology supplier. Join J.B. Wood, president & CEO, TSIA and Matt Shanahan, vice president of product strategy, ServiceSource for this informative On-Demand webinar as they explore the shift to a B4B service business and what technology companies can do to drive recurring revenue growth across the customer lifecycle specifically in these areas:

  • What are the challenges and opportunities for technology companies as they make the shift to a B4B economy?
  • How do companies leverage usage data and analytics to drive customer success across the customer lifecycle?
  • How can companies accelerate growth for subscriptions and increase customer lifetime value for subscriptions and other cloud services?

Participate in this On-Demand webinar and learn how your service organization can drive more recurring revenue growth across the customer lifecycle in a B4B economy. Register now!


TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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