It’s no secret: When it comes to achieving genuine digital transformation, many B2B companies still have a long way to go.
During this one-hour on-demand webinar, Thomas Lah and J.B. Wood will describe what lagging organizations must do to catch up.
You’ll learn:
- What “full digital potential” means and why both old and new B2B organizations are struggling to achieve it.
- How to address transformation-related issues such as gaining board-buy in and modernizing operating models.
- How to overcome the toughest challenges to digital transformation.
- How some B2C businesses are excelling with transformation, and what B2B organizations can learn from them.
- How B2B executives can accurately assess where their digital-transformation efforts stand now – and where they need to go.
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