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On Demand Webinar

What B2B Leaders Must Do for True Transformation


It’s no secret: When it comes to achieving genuine digital transformation, many B2B companies still have a long way to go.

During this one-hour on-demand webinar, Thomas Lah and J.B. Wood will describe what lagging organizations must do to catch up.

You’ll learn:

  • What “full digital potential” means and why both old and new B2B organizations are struggling to achieve it.
  • How to address transformation-related issues such as gaining board-buy in and modernizing operating models.
  • How to overcome the toughest challenges to digital transformation.
  • How some B2C businesses are excelling with transformation, and what B2B organizations can learn from them.
  • How B2B executives can accurately assess where their digital-transformation efforts stand now – and where they need to go.


Sponsored By:

Presented By:

J.B. Wood

CEO & President, TSIA

Thomas Lah

Executive Director and Executive VP, TSIA

Publish Date: July 25, 2022