This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

On Demand Webinar

What B2B Leaders Must Do for True Transformation

 

It’s no secret: When it comes to achieving genuine digital transformation, many B2B companies still have a long way to go.

During this one-hour on-demand webinar, Thomas Lah and J.B. Wood will describe what lagging organizations must do to catch up.

You’ll learn:

  • What “full digital potential” means and why both old and new B2B organizations are struggling to achieve it.
  • How to address transformation-related issues such as gaining board-buy in and modernizing operating models.
  • How to overcome the toughest challenges to digital transformation.
  • How some B2C businesses are excelling with transformation, and what B2B organizations can learn from them.
  • How B2B executives can accurately assess where their digital-transformation efforts stand now – and where they need to go.

 

Sponsored By:

Presented By:

J.B. Wood

CEO & President, TSIA

Thomas Lah

Executive Director and Executive VP, TSIA

Publish Date: July 25, 2022