Join us March 22, 2023
11:00 AM PT / 2:00 PM ET
With services revenue dominating the technology industry as responsibility for customer outcomes shifts to suppliers, it’s never been more important to get your service offers right.
However, robust services portfolio management process is rare. Product management and marketing remain focused on technology, and sales market discovery efforts are frequently disconnected from any formal offer management.
Join Hal Stanley, TSIA’s VP, Service Offer Management Research, for this 45-minute interactive webinar and learn how to avoid the most common pitfalls in offer management and accelerate your progress toward a robust value management capability.
Key topics include:
- The role of Sales in offer management.
- How to drive a new joint venture with minimal organization change.
- Why formal business planning (still) predicts success.
Come prepared to ask your questions and engage in this interactive dialogue!