On Demand Webinar

TSIA Service Revenue Generation Expansion Webinar

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As tech companies evolve from delivering product-attached services to outcome-oriented services, the charter of service organizations must evolve. One of the key new responsibilities being assumed by service executives is Account Expansion. This means driving sales of not only services, but also products with existing customers--a radical departure from the longstanding charter of managing the renewal of annuity service contracts and plans.

To help members make this transition, TSIA has expanded the scope of its Service Revenue Generation discipline. Join Julia Stegman, VP of TSIA's Service Revenue Generation discipline, in this 30-minute On-Demand webinar where she will discuss:

  • The market dynamics that led to the scope expansion.
  • Examples of the 60 new service capabilities that are required to execute the Account Expansion charter.
  • The new research initiatives being added to the 2014 SRG research agenda.

Be sure to bring all of your questions on the new TSIA Service Revenue Generation discipline scope expansion. Register for this On-Demand webinar today.

Presented By:

Julia Stegman

Vice President of Research, Service Revenue Generation, TSIA

Publish Date: May 20, 2014