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Up until recently, Customer Satisfaction surveys and the Net Promoter Score (NPS) were used as the standard measurement of customer loyalty, but we now know that the key to customer retention goes much deeper than that.
Listen to Judith Platz, TSIA's VP of Research for Customer Success and Support, as she unveils the truth behind the ideal formula for customer loyalty and the steps your organization can take toward implementing emerging best practices.
In this On-Demand webinar she will introduce how customer effort scores and adoption/consumption monitoring are proving to be a more realistic and true assessment of customer loyalty than previous methods.
Come prepared to discover the many layers of the customer retention puzzle and learn about what you can expect going forward when it comes to increasing the adoption and consumption of your technology.
VP Research, Customer Success and Support Services, TSIA
Publish Date: December 11, 2015
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.