Today's service organizations are increasingly embracing social interactions. According to TSIA survey data, nearly three-fourths of technology firms offer an online support community, and 40% are supporting customers via social media channels such as Facebook and Twitter. Monitoring social conversations to measure customer sentiment is on the rise, with two-thirds of technology companies initiating a proactive listening program.
Listen to John Ragsdale, VP Research, Technology and Social, share the results from the 2015 Social Support Survey, including data on:
Come prepared to engage, learn and leverage Pacesetter practices common among companies receiving ROI for social initiatives.
VP Research, Technology and Social, TSIA
Publish Date: January 30, 2015
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