On Demand Webinar

TSIA Book Preview: Technology-as-a-Service Playbook

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While the tech industry has long been characterized by change, the transformation being driven by the cloud is amongst the most disruptive we have seen. There is little debate about the benefits of the technology-as-a-service (XaaS) model for customers. Equally, there are many compelling aspects of XaaS for cloud solution providers. Yet after more than a decade, most XaaS companies have yet to combine the many benefits of the cloud with a profitable business model.

At TSIA, we believe that a blueprint for how to build a sustainably profitable technology-as-as-service business is emerging. We've captured these ideas in a new book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, to help technology companies navigate the impact of the cloud and position themselves to achieve both growth and profits.

Listen to this On-Demand as Thomas Lah shares a preview of key concepts from the book, including:

  • How profit horizon expectations impact XaaS offer strategy
  • The iron triangle of XaaS offer strategy:
    • What is the offer Portfolio and Pricing model?
    • What is the Customer Engagement Model that we will use to sell and deliver this offer?
    • What are the Financial Keys that will allow us to make money with this offer?
  • Summary of key plays management teams can run as they navigate the cloud economy

Register for this On-Demand webinar today!

Presented By:

Thomas Lah

Executive Director, TSIA

Publish Date: March 23, 2016