As “culture” becomes an increasingly popular buzzword, its meaning has become diluted at best, and misunderstood at worst. Despite what headlines might indicate, corporate culture is not about free lunch or foosball tables in the office. Instead, as Harvard Business Review explains, it encompasses everything from a company’s vision and values to its practices, people, narrative, and place.
More important than its definition, however, is the potential impact of a company’s culture. In particular, a “connection-focused” culture can have measurable benefits for employees (including success professionals), customers, and a business’s overall bottom line.
In this 45-minute on-demand webinar, John Ragsdale, TSIA’s Distinguished Vice President of Service Technology Research, and Jayaram Bhat, Squelch CEO, will:
- Define corporate culture in a comprehensive yet tangible way.
- Elucidate the essential components of “connection-focused” corporate culture.
- Explain how such a culture can directly benefit customer success professionals and customers, in turn boosting a business’s bottom line.