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As technology businesses transition to cloud-based, subscription solutions, the cross-organizational imperative to drive adoption and usage has proven more complex. For CMOs and their teams, this involves a redesign of marketing’s role beyond a “top-of-the-pipeline”-focused function to one that delivers customer value across the full experience, including adoption, expansion, and renewal.
MarketBridge surveyed and interviewed some of the fastest-growing technology companies and marketing leaders on their “land and expand” efforts. To compete in the new economy, product marketers and their counterparts are rethinking positioning, messaging, partner programs, customer experiences, and post-acquisition analytics.
In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge, review new industry research and benchmarks, and share three key priorities for marketing leaders.
This session will cover:
Distinguished Researcher, VP Technology Ecosystems, TSIA
Senior Vice President, MarketBridge
Publish Date: August 31, 2022
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.