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On Demand Webinar

The Winning Formula to Protect and Grow Annual Recurring Revenue (ARR)

Gone are the days of relying on large, one-off tech purchases as a primary source of revenue. Technology is now consumed in more frequent, lower value transactions or subscriptions, which is why customer retention and recurring revenue growth has never been more important.

If ARR growth and protecting existing revenue is a priority to your business, you’ll need the right mechanisms in place to help execute your strategy in the most efficient, cost-effective way.

Join John Ragsdale, distinguished researcher and VP of Technology Ecosystems, TSIA and Scott Frew, CEO of, as they draw from real case studies and share practical advice on how to digitize and streamline your customer growth, expand sales, renewals, and asset retirement processes.

Discover how to:

  • Take the guesswork out of what’s happening within your installed base
  • Grow and protect revenue simultaneously
  • Build a sustainable pipeline of opportunities within your existing customer base and extend customer lifetime value
  • Enable frictionless sales across the entire lifecycle – from net-new sales and expansion, right through to renewals and end of life/service
  • Overcome common inefficiencies within quoting, renewals, upselling, and cross-selling leveraging proven methodologies
  • Optimize ecosystem and partner success and to ensure it’s the driving force behind your go-to-market strategy
  • Manage the transaction and procurement overload of migrating customers from on-premises to the cloud, as well as the retirement of legacy assets


Presented By:

John Ragsdale

Distinguished VP, Technology Ecosystems, TSIA

Scott Frew

CEO & Founder,

Publish Date: July 28, 2022