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On Demand Webinar

The State of XaaS Sales 2022

Technology-as-a-service (XaaS), sold on a subscription basis, is rapidly becoming the dominant model in the industry. Many companies have been on a journey to transform and optimize their sales organizations for XaaS, but the clock is ticking, and the runway for making these changes is shortening.

For those companies who are already down the path to transformation or were “born-in-the-cloud”, they too must optimize their entire go-to-market model to succeed in a world where simply offering their products on a subscription basis is no longer enough to have a competitive advantage.

During this 45-minute webinar, we will show you what’s happening in the industry, talk about the impact this change has on sales, and give you some insight into TSIA’s research and methodologies on how to focus your efforts on the four most important factors for XaaS sales success.

Key topics will include:

  • Get aligned
  • Become data-driven
  • Sell outcomes
  • Optimize for the customer lifecycle

Presented By:

Steve Frost

VP & Managing Director, Revenue Research and Advisory, TSIA

Publish Date: February 2, 2022