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On Demand Webinar

The State of XaaS Product Management 2020

Now more than ever, customers and investors are demanding consumption models. This trend is only increasing in the uncertain business climate created by the novel coronavirus COVID-19. Reinforcing your XaaS practices for scale and profit will be critical to business survival.

Scaling XaaS (Anything-as-a-Service) businesses creates massive challenges for those companies who started life in the traditional tech model and has been elusive for the majority of the born-in-the cloud companies who’ve been hanging out for years in an unprofitable state despite healthy top line growth.

This reality has a profound impact on the product management function, from how XaaS offers are crafted and priced, how the handshakes with peer organizations are managed, how teams are organized, skilled, and incentivized to systematically drive growth and profit into their recurring revenue engine.

In this fast-paced webinar, Laura Fay, VP & Managing Director, Offers Research and Advisory,will discuss how product management can emerge stronger from COVID-19 while exploring the following key topics:

  • B2B consumption model market trends
  • The real impact of consumption models on B2B product management
  • Key research findings on the prevalence of practices and KPIs for XaaS success
  • Core capabilities product management teams need to embrace during this time of pandemic, in 2020 and beyond


Presented By:

Laura Fay

VP & Managing Director, Offers Research and Advisory, TSIA

Publish Date: April 22, 2020