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Customer and investor demand for consumption models are hitting the enterprise hard across all technology categories, from simple software applications to large scale industrial equipment now offered to the market on a subscription basis.
Unfortunately, these Everything-as-a-Service (XaaS) offerings and related business models have taken significant profits off the table for many companies, have stressed traditional operational constructs and forced a new business language.
This reality is having a profound impact on Product Management organizations, from how they craft and price XaaS offers, design effective subscription products, handshake with peer organizations and how they organize their teams effectively to systematically drive the recurring revenue engine. How does Product Management adapt to ensure that their solutions are an effective part of the XaaS business revenue engine?
Join Laura Fay, VP Research for XaaS Product Management, to explore the impact of consumption models on B2B Product Management. Laura will share key research findings on the prevalence of practices and KPIs for XaaS success and offers a series of recommendations to fuel scalable and repeatable revenue renewal and solution adoption.
VP, XaaS Product Management Research, TSIA
Publish Date: April 26, 2019
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