Companies are waking up to the reality that the time to change is not at some leisurely rate in the future, but the time to change is now.
Oftentimes channel and partner executives have not taken a hardline stance regarding their agendas, because they believe that they have time to transition and migrate over to a fully operational online customer buying journey, with a fully digitized partner engagement experience interwoven with that journey including partner operations, partner commerce, etc. But we are all waking up to the fact that the time is not “later”, the time is now. With the current COVID-19 crisis, we face the stark reality that we no longer have the luxury of time.
The luxury of being a “follower” in getting to a fully digital customer lifecycle is no longer possible, if you don’t want to be left behind. Just look at what is happening right before our very eyes in the retail segment. As stores are closing, with the exception of grocery, gasoline and pharmacy, retail is tanking. Amazon is hiring 100,000 employees. They have been training for this, and they are ready to be “THE channel”.
To re-evaluate your company’s preparedness in light of the future dynamics of the channel ecosystem around XaaS, join Anne McClelland, TSIA’s VP, XaaS Channel Optimization Research, to discuss topics such as:
- Channel partner ecosystem trends that are paving the way for new operating and economic models with vendors and partners
- How the shift around XaaS and customers’ requirements are changing the way that decisions are being made when considering new programs and incentives with partner ecosystems
- Evidence suggesting that this shift is impacting metrics that are deemed critical vs. not as important during this evolution in business models with the channel