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In nearly every segment of the technology industry, services are fueling the growth, while traditional product sales are flat or declining. Yet Services aren’t always given the attention they need from Sales and Marketing, especially once the initial deal is signed.
In this on-demand webinar, we’ll cover topics like:
This on-demand webinar will discuss ways that companies are working to grow their Service revenue and overall customer spend without applying additional sales and marketing resources to do so. It will talk about why Sales struggles to communicate the value of services, how data is becoming a critical and foundational component of service growth, and some first steps your company can take to engage the people who understand the value of services best – the people who are actually delivering the services – to find, drive and even close new service opportunities with existing customers.
VP, Expand Selling Research,
Publish Date: March 6, 2019
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.