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On Demand Webinar

The State of Customer Growth and Renewal 2023

Does your sales strategy include the right capabilities to drive growth and profitability in 2023?

Based on recent TSIA member inquiry data, sales organizations are not going to sustain traditional growth purely by acquiring new customers.

We expect to see considerable emphasis on the LAER Framework–a customer life-cycle model that describes the stages of the customer journey. Specifically, the adopt, expand, and renew (AER) selling capabilities to drive revenue growth from the established customer base.

Please join Jack Johnson during this 45-minute webinar, as he discusses four emerging trends in which technology companies are engaged as they optimize for the business challenges inherent in growing revenue profitably when economic conditions present recessionary overtones.

  1. The LAER Customer Growth Team
  2. Specialization and the simplicity shift
  3. Scaling growth capabilities with auto-renewals and renewal automation
  4. Outcome-selling


Presented By:

Jack Johnson

VP, Customer Growth and Renewal Research, TSIA

Publish Date: February 15, 2023