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On Demand Webinar

The Simple Idea of Self-Service as a Corporate Strategy

In 2021, self-service is an important goal of almost any support organization. However, most companies still view self-service as a transactional, impersonal channel mostly relegated to static knowledgebases, disparate content repositories, and features, with no personalization or acknowledgment of where each customer is in their journey.

In this 45-minute webinar, Casey Steenport, head of NA Commercial Solution Engineering at Freshworks, will flip that view on its head and explore the simple concept of self-service as a corporate strategy, answering questions such as:

  • Why is a corporate-mandated, self-service strategy important to improving brand recognition and building trust with your customers and agents?
  • How do you execute an omnichannel, CX-driven, self-service strategy?
  • What is the potential ROI impact of approaching self-service as a broader strategic goal?


Presented By:

John Ragsdale

Distinguished VP, Technology Research, TSIA

Casey Steenport

Head of NA Commercial Solution Engineering, Freshworks

Publish Date: March 17, 2021