Join us March 17, 2021
11:00 AM PT / 2:00 PM ET
In 2021, self-service is an important goal of almost any support organization. However, most companies still view self-service as a transactional, impersonal channel mostly relegated to static knowledgebases, disparate content repositories, and features, with no personalization or acknowledgment of where each customer is in their journey.
In this 45-minute webinar, Casey Steenport, head of NA Commercial Solution Engineering at Freshworks, will flip that view on its head and explore the simple concept of self-service as a corporate strategy, answering questions such as:
- Why is a corporate-mandated, self-service strategy important to improving brand recognition and building trust with your customers and agents?
- How do you execute an omnichannel, CX-driven, self-service strategy?
- What is the potential ROI impact of approaching self-service as a broader strategic goal?