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A frictionless digital customer experience (DCX) is becoming ever more critical in the quest to drive product adoption. In-application guidance (also known as in-product performance support) is a vastly underutilized tool that can ease friction, and by consequence, drive adoption. So, why is it that fewer than 30% of customer training organizations and 55% of product management teams leverage in-application guidance to fuel their goals?
During this webinar, Laura Fay, VP & Managing Director, Offers Research and Advisory, and Maria Manning-Chapman, Distinguished VP, Education Services Research, unfold a maturity framework for an effective in-application guidance strategy backed by industry data and case examples, and address the 4 “hows”...
VP & Managing Director, Offers Research and Advisory, TSIA
Distinguished VP, Education Services Research, TSIA
Publish Date: September 28, 2022
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