A frictionless digital customer experience (DCX) is becoming ever more critical in the quest to drive product adoption. In-application guidance (also known as in-product performance support) is a vastly underutilized tool that can ease friction, and by consequence, drive adoption. So, why is it that fewer than 30% of customer training organizations and 55% of product management teams leverage in-application guidance to fuel their goals?
During this webinar, Laura Fay, VP & Managing Director, Offers Research and Advisory, and Maria Manning-Chapman, Distinguished VP, Education Services Research, unfold a maturity framework for an effective in-application guidance strategy backed by industry data and case examples, and address the 4 “hows”...
- How in-application guidance fosters product adoption
- How in-application guidance fuels product-led growth
- How in-application guidance benefits the business agendas of both the Education Services and the Product Management teams
- How to get started on your in-application guidance journey, based on your state of in-app guidance maturity