The Secrets of Successful Support Communities

In this session, John Ragsdale, vice president of Technology Research for TSIA, and Adrian Speyer, head of Community for Vanilla Forums, will answer the burning questions of B2B companies looking to build a successful support community.

Their talk will include research that looks at how top companies are using community, and the secrets of successful companies that make it work. At the end of the presentation you will leave with the knowledge to supercharge your community and the information you need to get your community project going.

Topics covered include:

• How to select the right platform, and the “gotchas” to look out for.
• The benefits of creating a community support plan.
• How to invest in people and processes properly for your community.
• Core considerations when creating an ideation, feedback, or question-and-answer community.
• How to best integrate the community with the existing technology ecosystem (CRM and marketing automation tools).