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On Demand Webinar

The Rise of Messaging Channels and Their Effect on Customer Engagement Strategy

Messaging apps, such as WhatsApp, WeChat, and Facebook Messenger, have taken over as the preferred communication channel for the majority of people. WhatsApp alone has over 1.5 billion monthly active users. Like many other social channels, messaging platforms have evolved from personal-only interactions to consumer engagement channels. What does this mean for how you support your customers? Is your business prepared to meet the demands of these new channels and customer expectations?

Listen in as Christopher Savio, senior product marketing manager at Bold360 by LogMeIn, and Omar Fdawi, senior research associate of enterprise technology at TSIA, discuss:

  • Messaging trends and why your company should care.
  • What companies are expecting from messaging channels.
  • How to get started with this new channel functionality.
  • Best practices and measures of success.


Presented By:

Omar Fdawi

Senior Research Associate, Enterprise Technology, TSIA

Chris Savio

Senior Product Marketing Manager, Bold360

Publish Date: March 5, 2020