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On Demand Webinar

The New Partnership Between Sales and Services

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The movement to subscription and XaaS is forcing companies to transform their business approaches and customer engagement models.

The rapid adoption of “low-friction land” and freemium models, along with the rise of customer success, is throwing this long-standing partnership into even greater turmoil.

Companies are trying to figure out the roles, responsibilities, and compensation for each of their customer-facing roles. In order to make this work, they can’t just take the new requirements and force them into their old processes.

A new partnership is needed and those who can get it right will be positioned to thrive.

In this webinar, Steve Frost, VP & Managing Director, Revenue Research and Advisory, will cover:

  • The rapid evolution of the sales process in true XaaS
  • How Sales and Services have to work together to make LAER work
  • The emergence of outcomes as the driving force for the Sales/Services partnership
  • How Services can help their sales counterparts make the XaaS transformation

Register now!


Presented By:

Steve Frost

VP & Managing Director, Revenue Research and Advisory, TSIA

Publish Date: June 22, 2021