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The movement to subscription and XaaS is forcing companies to transform their business approaches and customer engagement models.
The rapid adoption of “low-friction land” and freemium models, along with the rise of customer success, is throwing this long-standing partnership into even greater turmoil.
Companies are trying to figure out the roles, responsibilities, and compensation for each of their customer-facing roles. In order to make this work, they can’t just take the new requirements and force them into their old processes.
A new partnership is needed and those who can get it right will be positioned to thrive.
In this webinar, Steve Frost, VP & Managing Director, Revenue Research and Advisory, will cover:
VP & Managing Director, Revenue Research and Advisory, TSIA
Publish Date: June 22, 2021
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.