On Demand Webinar

The Data Science Behind Service Revenue Generation

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Data is the engine that is transforming service sales initiatives today. Unlocking the key to effectively using that data can help organizations expand selling practices, strengthen ties with customers and reach their service revenue goals. And while bringing a focus on data science into a services practice might sound complicated, the reality is that manual, resource-driven service sales are quickly becoming a thing of the past, and automated, data-driven service selling strategies are what the future holds.

In this dynamic On-Demand webinar, service revenue pioneer Bjorn Hildahl and data scientist, Jason Huling will cover the data science strategies attendees can adopt and invest in today to dramatically improve the way they manage, market and monetize services. The key takeaway will be that data offers an avenue for predicting and prescripting further selling motions, improving customer health and satisfaction and driving a continuous cycle of new revenue. Attendees will learn:

  • Understand what data science is and how its ties with big data management and automation are inextricably linked. Leveraging data effectively in service revenue generation involves data aggregation and integration, data enrichment and cleansing, ongoing management and gap analysis.
  • Learn ways in which data science impacts the customer experience and how it can power better decision making and business outcomes. Data science can give organizations the ability to uncover new revenue streams by identifying upsell and cross-sell opportunities; address revenue leakage; analyze customer buying behavior to predict selling motions and sales paths; and evaluate sales trends in the market.
  • Gain a wakeup call that data science is the next frontier, demonstrating how leading manufacturers and their channel partners are already applying it to advance, enhance and streamline their initiatives on a global scale.

Register for this On-Demand webinar today!

Presented By:

John Ragsdale

VP Research, Technology and Social, TSIA

Bjorn Hildahl

VP of Product, MaintenanceNet

Jason Huling

Data Scientist, MaintenanceNet

Publish Date: July 8, 2015