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On Demand Webinar

The Customer Lifecycle Approach to Revenue Growth

The sales motion doesn’t stop with the sale. In a subscription-fueled XaaS world, landing the deal is just the start. What you do throughout the customer lifecycle has a massive impact on your growth and profitability. That’s why TSIA tells our members that they need to take a different approach to driving revenue - One that is optimized for the entire LAER (Land, Adopt, Expand, Renew) lifecycle.

Join TSIA’s Managing Director of Revenue Research, Steve Frost, as he guides you through TSIA’s research and best practices on how to grow revenue and increase profits by taking a smarter, more holistic approach.

Topics include:

  • Why the Customer Lifecycle approach to revenue is critical for XaaS growth
  • How to make sure the initial deal sets the stage for customer success
  • What roles Sales, Specialists and Customer Success should play in revenue generation
  • TSIA’s exciting new research on the role of the Chief Revenue Officer

Join us for this interactive, fast-paced 45 minute session and learn more about how you can take a different – and better – approach to generating recurring revenue.


Presented By:

Steve Frost

VP & Managing Director, Revenue Research and Advisory, TSIA

Publish Date: November 2, 2022