On Demand Webinar

The Business Case for Expand Selling

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Across the technology industry, revenues are shrinking and margins are under pressure. Compounding the situation is the movement toward technology-as-a-service, which is leading to smaller initial contracts and lower upfront payments. As a result, it 's taking longer and longer for companies to recoup their sales and marketing costs for net new customers.

TSIA's Expanding Selling is a systematic approach to mitigating this road block to profitability. Listen to Steve Frost, TSIA's VP of Research, Expand Selling, during this this 30-minute on-demand webinar, where he'll provide insight into:

  • How Expand Selling leverages services touch points to generate leads, drive revenue growth and provide better outcomes with existing customers. 
  • The numbers behind customer acquisition cost (CAC) vs. customer expansion cost (CEC). 
  • Why driving new annual recurring revenue (ARR) from existing customers is the clearest path to growth and profitability. 
  • Examples of how companies are impacting their top and bottom line through Expand Selling motions. 

Don't miss this opportunity to turn existing customers into profit centers. Register now and get direct insight to this line of business!