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On Demand Webinar

The Building Blocks for an XaaS Partner Framework

Managing readiness of the partner ecosystem within an “a-a-Service” context has become ever more challenging for technology vendors. TSIA observes the following challenges related to vendors’ partner strategy and XaaS offers:

  • What role should partners play with XaaS offers?
  • How should partners be compensated when selling XaaS offers?
  • Should partners be responsible for renewing XaaS subscriptions?
  • Do partners have the right capabilities to help grow XaaS customers?
In this 45-minute webinar, Anne McClelland, TSIA’s VP, XaaS Channel Optimization Research, will provide the following insights to help technology providers craft their XaaS partner strategy:
  • What roles partners can play related to taking XaaS offers to market
  • The TSIA 10-Square Framework for XaaS Partner Management
  • The differences between transactional partner management and XaaS partner management
  • Examples of effective partner management
  • Carrots and sticks to improve the partner ecosystem


Presented By:

Anne McClelland

VP, XaaS Channel Optimization Research, TSIA

Publish Date: June 24, 2020