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The shift to recurring and consumption offers is accelerating across the industry as buyers look to conserve cash and shift financial risk to their suppliers, and shareholders are even more attracted to the relative stability of the recurring revenue.
Achieving this state of growing, scalable and profitable XaaS offers creates massive challenges for those companies who started life in traditional tech and frankly has been elusive for the majority of the born-in-the cloud companies who have yet to demonstrate sustainable scale of their business models.
This reality has a profound impact on the product management function, from how XaaS offers are crafted and priced, how the handshakes with peer organizations are managed, how teams are organized, skilled, and incentivized to systematically drive growth and profit into their recurring revenue engine.
In this fast-paced webinar, Laura Fay, VP & Managing Director, Offers Research and Advisory, will review how product management owns leading the way and what the research tells us about the state of product management’s practices in growing scalable XaaS offers. Specifically,
VP & Managing Director, Offers Research, TSIA
Publish Date: April 7, 2021
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