Product teams create the promise of the product and Services teams work with customers to realize that promise.
While Product teams are busy building the next cool thing and Services teams are busy engaging with customers for implementation, support, and adoption, they are not always effectively engaging with one another to achieve their shared goal - positive net revenue growth. In fact, they may not even have shared KPIs in that journey. Services teams need to be able to influence Product Management but often don’t feel listened to. Product Management teams are likely operating under a significant set of their own unique pressures. To achieve the collective win, Services teams need to understand their world and offer potential solutions for the benefit of the customer.
Join Laura Fay, TSIA’s VP Research, XaaS Product Management, for this 30-minute webinar, where she’ll discuss sustainable engagement strategies, including:
- The language and culture of Product Management and how it’s changing.
- Why Product Management doesn’t always listen to Services. How can that change?
- Strategies and tactics to work together to drive product adoption and revenue growth.
Register even if you can’t attend, and we’ll send you the recorded presentation.