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On Demand Webinar

Surfing the Edge of Chaos: Service Offer Management

Below the glowing marketing presentations of most service offer portfolios is a murky sea of organizational complexity. We could describe the mission of service offer leaders as surfing the edge of this chaos while maintaining a simplified approach for sellers and customers.

These leaders often mature in support and professional services delivery operations and have deep experience leading complex services infrastructure projects: data and system integrations, M&A-related process harmonization, quote-to-cash and CPQ enhancements, etc. They are experts in getting things done for the customer, down in the weeds if necessary, often creating near-custom solutions for the majority of customers. They seek to maximize customer choice, but without standard solutions they struggle with delivery and likely profitability, relying on sales and delivery heroics.

Join us for this 45-minute webinar, where we will answer the following key questions:

  • How should the modern service offer manager approach the sheer complexity of the business problem before them?
  • How to address the needs of customers with legacy on-premise technology as they migrate to cloud and hybrid design?
  • How do we begin to assess and forecast market potential as our customer base migrates? (and why we should)


Presented By:

Hal Stanley

Sr. Director, Service Offer Portfolio Research, TSIA

Publish Date: December 15, 2021