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On Demand Webinar

Stop Talking About Sales. Start Talking About Revenue.

In XaaS, the sale is just the start. The bulk of the money that your company receives will come in years 2, 3, and beyond. In order to optimize your revenue growth, you need to think about optimizing for the customer lifecycle from the very beginning and deliver on the outcomes you promised.

In this session, we will cover:

  • How to approach the sale with the customer lifecycle in mind.
  • How to “Land” a deal so “Adopt, Expand, and Renew” are possible.
  • How to leverage data and analytics in a smart way.
  • Why outcome-based engagement is critical.

Whether you’re just starting your transformation to XaaS, or you’ve been selling cloud and managed service offerings for years, this session will help you understand what it takes to grow revenue effectively and efficiently. The companies who take the right approach to selling XaaS will be the winners.


Presented By:

Steve Frost

Vice President & Managing Director, Revenue Research and Advisory, TSIA

Publish Date: August 3, 2022