In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

On Demand Webinar

Stop Talking About Sales. Start Talking About Revenue.

In XaaS, the sale is just the start. The bulk of the money that your company receives will come in years 2, 3, and beyond. In order to optimize your revenue growth, you need to think about optimizing for the customer lifecycle from the very beginning and deliver on the outcomes you promised.

In this session, we will cover:

  • How to approach the sale with the customer lifecycle in mind.
  • How to “Land” a deal so “Adopt, Expand, and Renew” are possible.
  • How to leverage data and analytics in a smart way.
  • Why outcome-based engagement is critical.

Whether you’re just starting your transformation to XaaS, or you’ve been selling cloud and managed service offerings for years, this session will help you understand what it takes to grow revenue effectively and efficiently. The companies who take the right approach to selling XaaS will be the winners.


Presented By:

Steve Frost

Vice President & Managing Director, Revenue Research and Advisory, TSIA

Publish Date: August 3, 2022