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On Demand Webinar

State of Education Services 2021: Fulfilling the Product Adoption Objective

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Over the past couple of years, driving product adoption has become the primary objective of many education services (ES) organizations. The reality, however, is that most ES organizations are ill-equipped to truly satisfy this objective. Most education organizations are entrenched in a strategy that DOES NOT accommodate the marketplace's mass migration to XaaS business models.

In this 45-minute webinar, Maria Manning-Chapman, VP, Education Services Research, will discuss this trend and the four basic mechanics (capabilities), listed below, that every customer training organization must master in order to shift its strategic paradigm to one that truly enables product adoption.

  1. Landing in the account
  2. Driving content consumption
  3. Aligning content and offers with a product adoption curve
  4. Collecting and analyzing data
There is no disputing the fact that an education organization’s ability to impact product adoption will be marginalized if old strategies are used to support new business models. Learn what your education organization must do to revamp its strategy for 2021 and fulfill its product adoption objective.

Register today!
 

Presented By:

Maria Manning-Chapman

VP, Education Services Research, TSIA

Publish Date: March 10, 2021