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The standard B2B operating model was designed to optimize a supplier's "push" of prepackaged products to customers via large, up-front deals. Today, the cloud, big-data and other market forces are creating a new pay-as-you-go, Recurring Revenue Economy -- or B4B. For technology companies to successfully make this transformation, they must land and expand within their existing customer base in three key areas:

  1. Transforming the sales culture
  2. New approaches and technology for managing customer data
  3. Driving sales best practices to sell outcomes and ongoing value

Join J.B. Wood, TSIA's President and CEO and Ashley Stirrup, SVP, Product and Solutions Marketing at ServiceSource to learn how this shift is affecting Today's technology companies, the opportunities for growth and the specific steps companies can take today to effectively sell and succeed.

In this informative webinar, they will cover these topics:

  • What is B4B and how does this change the supplier and customer relationship?
  • How is this shift affecting technology companies?
  • What can technology companies do today to make the shift?

Register now to learn how your company can successfully tap the new opportunities from a B4B and Recurring Revenue Economy.


TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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