The standard B2B operating model was designed to optimize a supplier's "push" of prepackaged products to customers via large, up-front deals. Today, the cloud, big-data and other market forces are creating a new pay-as-you-go, Recurring Revenue Economy -- or B4B. For technology companies to successfully make this transformation, they must land and expand within their existing customer base in three key areas:
Join J.B. Wood, TSIA's President and CEO and Ashley Stirrup, SVP, Product and Solutions Marketing at ServiceSource to learn how this shift is affecting Today's technology companies, the opportunities for growth and the specific steps companies can take today to effectively sell and succeed.
In this informative webinar, they will cover these topics:
Register now to learn how your company can successfully tap the new opportunities from a B4B and Recurring Revenue Economy.
President and CEO, TSIA
SVP, Product and Solutions Marketing, ServiceSource
Publish Date: November 4, 2013
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.