Renewals: Who Should Own Them?

​​​​​​In an economic downturn, renewing existing customers becomes critical to the financial stability of a technology provider. This is especially true for companies with growing recurring revenue streams. The COVID-19 crisis will drive companies to build new capabilities and force companies into different roles to take on new tasks as they scramble to meet customer needs. It therefore, presents an opportunity and impetus to revise your renewal coverage models to be aligned with TSIA’s best practices and LAER (Land, Adopt, Expand, Renew) framework.

Join Jack Johnson, Vice President, Service Revenue Generation Research, for this 45-minute session where he will discuss:

• Industry trends
• Principles for design choices
• Implications on performance
• And more!