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On Demand Webinar

Reduce Customer Effort With an Effective Knowledge Management Strategy

On average, 93% of customers begin their support journey on Google, but too often customer service leaders neglect third-party search engines and instead focus on help centers, ticketing systems, and knowledge bases.

In order to create a seamless Digital Customer Experience (DCX), businesses need to meet customers and agents where they are — regardless of whether that’s on Google or a help site.

In this webinar, Joe Jorczak, Head of Industry for Service & Support at Yext, will discuss effective knowledge management strategies that can improve the usefulness of your business’s content in every channel.

This session will cover:

  • The current knowledge management landscape
  • The critical difference between findability vs. discoverability (and how to optimize for both)
  • Best practices for getting the most value out of your support-related content and knowledge resources

Join us to dive deep into knowledge management strategies that will help your business create a seamless DCX wherever users look for information.


Presented By:

John Ragsdale

Distinguished VP, Technology Ecosystems, TSIA

Joe Jorczak,

Head of Industry, Service & Support, Yext

Publish Date: July 7, 2022