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The COVID-19 Crisis will only intensify two of the most prominent trends in the tech industry: The movement to Technology-as-a-Service (XaaS) offerings and the need to drive cost-efficient growth. Subscription and XaaS offers are clearly powering the growth of the technology industry (and even other industries).
However, it’s really expensive to drive growth purely by landing new customers. The best way to achieve profitable growth in Subscription models is by driving more revenue from your existing customers, and aggressively migrating them to your subscription and hybrid offers.
However, the strategy, methods and tactics required to grow existing customers in subscription models are very different than the ones required under the traditional transactional approach to selling technology. You’ll need to have a plan to migrate your customers to your new offerings, and grow them once they get there.
This webinar will give you some ideas on how to tackle this challenge, based on industry best practices, and the experience of those who are successfully driving migration to their subscription and XaaS offers.
VP & Managing Director, Revenue Research and Advisory, TSIA
Managing Director, North America, T-Systems
SVP, SOAR Performance
Publish Date: July 28, 2020
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.