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If you’ve been following anything TSIA has been doing or saying for the last 5 years or so, you know how obsessed we are about the LAER model: Land, Adopt, Expand, Renew. This isn’t just an alphabet soup or a bunch of buzzwords. In fact, we believe that LAER is the best set of operating principles for just about any technology company today.
The LAER model is not a set of concepts specific to professional services. It’s really meant to describe the technology firm’s overall customer life cycle, particularly those firms that operate in an environment of technology-as-a-service (XaaS) where the focus is, at least in part, on recurring revenue streams.
The relevance of LAER for professional services (PS) leaders is simply this: You can and should provide value to the company across the board, not only in the context of your traditional strengths. There are, in other words, opportunities for PS in every phase of LAER.
Join us for this 30-minute session, where you will learn about practices and key metrics related to being a better LAER engine for your company by:
Distinguished VP, Professional Services Research, TSIA
Publish Date: November 2, 2018
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.