The first quarter 2020 has launched the overall economy into the early stages of a recession that is expected to be, at the very least, as impactful as the great recession of 2008. There’s significant evidence of customers across every domain keen to shift risk to their suppliers to minimize their own financial exposure.
TSIA data clearly shows that the B2B technology industry is demonstrating undeniable signs of softened billings and revenues and increased customer churn. Suppliers have responded with a variety of new offers and creative pricing. These gestures have undoubtedly generated goodwill with customers and quickly raised many follow-up questions.
In this 45-minute interactive webinar, Laura Fay, VP & Managing Director, Offers Research and Advisory, will address:
- What types of offers and pricing has the technology industry responded with during early stages of COVID-19?
- How COVID-19 has accelerated prior trends and introduced others
- The strategies that show the most promise of pay-off in the post-COVID-19 economy
- The supporting tactics to fuel Sales and Customer Success at scale
Now is the time for product management leaders to take stock and lead their organizations forward to victory in the post-COVID-19 economy. Join us for strategies on how to successfully navigate these changes.