We use cookies to enhance site navigation, analyze site usage and show personalized advertising. See our Privacy Policy. California residents - see CCPA Privacy Policy Supplemental for opt-out options.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

On Demand Webinar

Product Led Growth Strategy - Key to Unlocking XaaS Profitability

A product led growth strategy is an essential part of the recipe for profitable technology-as-a-service businesses. Designing an immersive, frictionless and delightful experience across the buyer’s journey and the customer journey must be product management’s focus.

Join Laura Fay, TSIA’s VP of XaaS Product Management research, for this 30-minute webinar on the playbook to design and drive a product led growth strategy at your company, including:

  • Engaging in customer journey mapping
  • Designing an Adoption Framework
  • Instrumenting your products with the right telemetry
  • Operationalizing Analytics

Laura will discuss these topics and more to help give your product management organization the push it needs to improve the buyer and customer journey.

Register even if you can’t attend, and we’ll send you the recorded presentation.


Presented By:

Laura Fay

VP, XaaS Product Management Research, TSIA

Publish Date: December 12, 2018