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Expectations are increasing on Channel Partners to be able to sell and deliver subscription-based offers and associated services.
This is not surprising given that this is the fastest growing sector in the technology industry. In parallel to this, there is also an increased pressure to develop vertical industry sales capabilities in order to be able to position the outcome value of these new offerings.
During this informative and interactive session, Anne McClelland, TSIA’s VP, XaaS Channel Optimization Research and Martin Dove, TSIA’s VP, Subscription Sales Research will share their insights and perspectives on new capabilities required to make this shift both for hardware and software OEMs, and channel partners. We will also touch on:
Major Trends Impacting Channel Partners GTM
Key Frameworks you Can Use
VP, Subscription Sales Research, TSIA
VP, XaaS Channel Optimization Research, TSIA
Publish Date: July 1, 2020
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