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On Demand Webinar

No Letter in LAER Stands Alone

TSIA’s LAER customer engagement model stands as the proven roadmap to cost-efficient revenue growth. But how do you make sure that each part of the LAER lifecycle serves the others? How do you land the deal so that it makes effective adoption and renewal possible (and profitable)? How do you directly tie adoption to expansion? How do you make sure you’re maximizing the revenue potential of the renewal event, and not just taking the path of least resistance?

Join Steve Frost, TSIA’s VP & Managing Director of Revenue Research, as he talks about the cross-functional efforts toward optimizing customer growth.

The session will feature:

  • An introduction to TSIA’s LAER Model
  • Key Frameworks for making LAER work
  • Why LAER is the key to moving your existing on-premise customers to XaaS
  • Why COVID-19 is forcing you to do more with your Existing Customers


Presented By:

Steve Frost

VP & Managing Director, Revenue Research and Advisory, TSIA

Publish Date: July 14, 2020