On Demand Webinar

Navigating the New Era of Customer Engagement: Why CRM is Not Enough

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With an affinity for smartphones and messaging apps, consumers have changed the way they engage with businesses. Today’s customers are more demanding, highly informed, and communicate with brands on a variety of platforms. As this behavior drives to an increasingly digital experience, businesses are struggling to keep pace.

Businesses have looked to their CRM platforms to get closer their customers, but customer engagement cannot be achieved through CRM alone. This new era of customer engagement requires a more robust solution that supercharges the static data from CRMs to help businesses build more profitable, lifelong relationships with their customers

Listen to this on-demand webinar to learn how to:

  • Create personalized experiences to engage customers on a new level
  • Leverage AI to deliver exceptional customer service
  • Increase the productivity of employees saddled with overly customized and hard to use CRM platforms.

Presented By:

John Ragsdale

VP Research, Technology and Social, TSIA

Dave Campbell

Vice President of Product Marketing, LogMeIn

Publish Date: August 2, 2017