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On Demand Webinar

Monetizing Data & Analytics

In the era of sensors and cloud computing, companies are sitting on troves of data that can be leveraged to deliver new value in places not possible even five years ago. Data and analytics are creating enormous opportunities for vendors to differentiate their core offers and generate supplemental revenue streams from new offers. With data often considered more valuable than a vendor’s core technology, how are supplier’s leveraging the opportunity to monetize that value?

Join Laura Fay, VP Research, XaaS Product Management, for an engaging data-driven presentation for a double click into what TSIA research tells us on the following topics:

  • The strategic imperatives for technology businesses
  • Types of data and analytics offers that are prevalent today
  • Suppliers’ current and future monetization strategies
  • Case examples of monetized offers
  • How monetized data impacts the P&L


Presented By:

Laura Fay

VP, XaaS Product Management Research, TSIA

Publish Date: October 4, 2019