Mining the Consumption Gap for Revenue Growth

The shift from product sold as an upfront capital expense model to product sold over time in a subscription model has exposed a vulnerability for many companies. Unconsumed subscription capacity sitting idle on the shelf prevents companies from expanding and places risk on renewals. What strategies can be deployed to overcome this condition to grow revenue?

Please join Jack Johnson, VP, Customer Growth and Renewal Research, for this 45-minute interactive webinar, to engage in a conversation about solving this issue. Topics discussed in this webinar include:

• Industry trends
• Defining the gap potential
• Practices companies can deploy to maximize revenue and reduce risk
• The role CS plays in growing revenue by focusing on adoption